About Us

Manage By Winning is a team of veteran automotive professionals uniquely specializing in training fixed operations managers. Sharing years of experience from successful real world strategies that will transcend a dealership's operating culture from an environment of impulse management to one of internal coaching, accountability and teamwork. Manage By Winning's parent company, Mitchell Automotive Services has been "in the trenches" guiding and directing fixed operations managers in the automotive industry since 1987. Professional trainers include accountants, parts managers, IT specialists, finance managers, sales managers, fixed operations directors, and business owners.

Over 20 years of involvement with all aspects of a dealership's operation has built our steadfast belief that the life-blood of every dealership's business is the attitude that its customers see and feel upon visiting the dealership. Service and parts professionals create the customer's perception of a dealership. By personal interaction, telephone conversations, text and emails; your fixed operations personnel make contact with almost FOUR times as many customers and potential customers than anyone else in the dealership….every day! Yet, these same management professionals are not traditionally trained to be 'dealership ambassadors;' and as important as it may be, they are not trained to be salespeople either.

We are continually asked to conduct business and personnel assessments of dealership fixed operations. Without exception our trainers find that a variety of "packaged" training programs have been purchased and implemented within the departments; yet there is no evidence of needs assessment, process analysis, no one-on-one training, no follow-up, no goal setting and no expectation for real change. A complete waste of valuable financial and personnel assets!

Manage by Winning assesses management and front line professionals. Immediately implementing a two pronged approach; this successful training strategy places trainers side by side with the department managers. A thorough review of the manager's business acumen, use of available management tools, and their efficient use of resources and staffing is initiated. Likewise standing side-by-side with working professionals, instructing, training, and most importantly, encouraging a culture; an environment of learning and customer service within their departments. Manage By Winning trainers are personable, seasoned veterans of the industry that will guide your managers and staff through an exciting learning process from which they will experience obvious personal growth as well as significant business development. Manager's expertise and skills will expand beyond their expectations from that of "firefighters" to mentors and leaders. This is our focus; your success is our challenge.

The Manage By Winning Training Center is located in Phoenix, AZ. Specialized training classes for managers and staffs are available for scheduling each month. On-site dealership assessments, training programs, sales training, financial, program development, management and departmental assessments by industry professionals can be customized to accommodate your unique requirements.

Let's discuss raising the 'level of expectation' for your fixed operations.

Charles Mitchell
charlie@michellautomotiveservices.com
602-527-6261